SearchHandle

SearchHandle works as a B2B SEO company for local and regional B2B companies that need search visibility to support their sales team. Many companies have people selling in a city or region, but the website does not appear when buyers search locally.

SearchHandle’s local SEO case study for an IT software company shows how local SEO can support a B2B sales pipeline. The company had a local sales team in Brooklyn and NYC, but there was no strong geo targeted search presence.

SearchHandle first built and optimized the Google Business Profile. The profile included a keyword rich business description, correct service categories, professional photos, product and service sections, weekly Google Posts, and a review acquisition process.

The review count grew from 3 to 47 in 6 months with a 4.8 star average. That helped the company look more trusted in local searches.

A regional keyword strategy was also built around Brooklyn, Manhattan, Queens, and the Bronx. Instead of only going after broad national software terms, SearchHandle targeted city specific searches that matched the local sales pipeline.

Citation building and NAP cleanup were done across 280 plus directories. Local content was also created for Brooklyn and NYC business owners. After 6 months, organic sessions grew by 272%, inbound leads increased by 214%, and 11 new contracts worth around $132,000 ARR were signed.